WARREN RUDD / MOTION DESIGNER

POWERADE

ULTRA SMASH

TOOLS

Cinema 4D, Octane Render, X-Particles, Turbulence FD, After Effects.


ROLE

3D Animator, Compositor

I had the opportunity to collaborate with Havas creative team for Powerade’s social media platform. The goal was to create 6 animations. Each one was dynamic and destructive by the word “ULTRA” before resolving to the product. Using their typeface and brand colors, my responsibility was to create cool loop-able animations, where the type looks destroyed and distorted in multiple ways. 

PLATEAUS ARE FOR BREAKING THROUGH

PUT YOUR PERSONAL BEST ON ULTRA

SUPERHERO STATUS to ULTRA STATUS

PUT UP A NEW MAX

LET OUT THE BEAST

IN SWEAT WE TRUST

Process

Credit


Havas Creative


3D Animator / Compositor: Warren Rudd